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South Downs National Park Shared Identity

South Downs National Park Shared Identity

The shared identity is designed to give the place itself, the South Downs National Park, an identity all of its own. It is completely separate from the brand of the South Downs National Park Authority.

It was developed for and by partners and stakeholders to enhance their sites and messaging as well as supporting their own brands/identities – it is an ‘identity’ we all share.

It is not an accreditation – rather it says we are proud to be part of the amazing place that is the South Downs National Park. It allows our businesses, partners and communities to benefit from being associated with the National Park. It enables all of us to tell the story of the UK’s newest National Park.

The identity includes graphics, fonts, photography and support with telling the story of the National Park.

The identity is free to use for businesses, partners, communities within the National Park who want to use it in support of the National park’s purposes and duty.

Communicating South Downs

Communicating South Downs is a resource to enable you to use the stories of the South Downs National Park to add value to your business, community or offer.

Under a series of themes, we have provided examples of how you can relate this to your business, community or service in any of several ways.

If you are interested in finding out more about the shared identity then please contact:

Ruth James
Communications and Engagement Manager Tel: 01730 819251 | Mob: 07956 664759

Emily Summers
Interpretation and Place Officer Tel: 01730 819255 | Mob: 07557 853276


"The Downs...too much for one pair of eyes, enough to float a whole population in happiness."