Buzz of activity for Bee Lines campaign

Buzz of activity for Bee Lines campaign

May 6, 2020

A flurry of donations have flown in for the Bee Lines campaign after Rolls-Royce announced the sweet success of its apiary near the South Downs.

Although car manufacturing has been temporarily suspended, production of another unique, distinctly British treasure is running at record levels at the home of Rolls-Royce near Chichester: the world’s most exclusive honey. In their third full season of production, the dedicated 250,000-strong workforce in the company’s Apiary are set, once again, to exceed their 2020 volume targets for the ‘Rolls-Royce of Honey’.

The Apiary project is Rolls-Royce Motor Cars’ response to the real and present threat facing Britain’s bee population – a plight that is being tackled by the Bee Lines campaign. The South Downs National Park Trust is looking to raise £75k to plant a series of wildflower corridors – effectively a “motorway” for bees. These corridors will increase connectivity between habitats and help make pollinators more resilient to extreme weather events and climate change. Residents and businesses within the National Park boundaries are also being encouraged to get involved through initiatives such as planting wildflowers in gardens and grounds.

Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars, said: “The Apiary further underlines our commitment to the environment, which informs everything we do at Goodwood. Through this project, which taps into the biodiversity of our site, including our huge living roof, we’re making an important contribution to conserving Britain’s vital bee population.”

Over £37k has now been raised for Bee Lines. To find out more and donate visit: www.southdownstrust.org.uk/beelines/