Action Points & Tips
Make it clear in your communications that the landscape itself is family friendly and not wild or inaccessible so can be enjoyed in many ways.
Give the place a personality. Talk about the National Park as a person, anthropomorphise its characteristics and relate them to your customers and the people that enjoy it.
Look for ways to help people interact and engage with the landscape for themselves, help them touch, taste, hear (and smell) the place. Help them find and try local produce, get out amongst it themselves on self-guided walks and find the best spots to bird watch, or listen to the waves lapping against the chalk.
Encourage customers and others to contribute their own feelings, perspectives and views of the National Park. Photo or literary competitions or eliciting reminiscences all provide a personal take that can be used to inspire and engage others.