Action Points & Tips
Link your business to various places or attractions via cycling or walking trails (there are many already available that can be used before needing to create your own).
Do your research! Knowing your place intimately is vital to be able to understand it and spot the extra little gems and hooks that can build an experience. Look for the quirky, weird, strange; exclusive or unexpected they are all things that excite an audience as long as they can really be experienced, ideally hands-on.
Provide themes that resonate with the visitor. Connect experiences around wildlife, food, landscape or for specific audiences like families, romantic couples or active adventurers.