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  • What is an advertisement?

    Legislation defines an advertisement as including:

    • posters and notices
    • placards and boards
    • fascia signs and projecting signs
    • pole signs and canopy signs
    • models and devices
    • advance signs and directional signs
    • estate agents’ boards
    • captive balloon advertising (not balloons in flight)
    • flag advertisements
    • price markers and price displays
    • traffic signs
    • town and village name-signs
  • What action can the Authority take in respect of unlawful advertisements?

    The display of any advertisement without consent (where not exempt from consent or benefiting from deemed consent) is a criminal offence. The local planning authority has powers to remove or obliterate any unlawful advertisement and may also seek to prosecute offenders.

    This on a case by case basis and there are a lot of factors that have to be considered, it is better to contact enforcement@southdowns.gov.uk for some informal initial advice before putting up your advertisement.

  • Which advertisements can I simply just display according to the Regulations?

    The following:

    • One captive balloon advertisement not more than 60metres in the air for not more than 10 days a year provided it’s not in a conservation area. Balloons over 60m in the air are also subject to Civil Aviation Authority (www.caa.co.uk) controls.
    • Advertisements in enclosed sites like railway stations, bus stations or sports stadiums.
    • Advertisements displayed on a vehicle provided it is not static.
    • Advertisements that are integral to a building elevation like names carved into stone facades.
    • Price tickets or trade names of up to 0.1sqm displayed on the petrol pumps or vending machines.
    • Advertisements about elections provided they are removed 14 days after close of poll.
    • Advertisements required by any Parliamentary Order or Act.
    • Traffic signs and particularly any traffic signs required by the Road Traffic Regulation Act 1984.
    • A national flag flown on a single vertical flagpole provided there is nothing added to the flag or the pole.
    • Non-illuminated adverts inside a building not within one metre of any opening through which they can be seen.

    More detailed advice is available on the Planning Portal.

  • Can I put an advertisement on a listed building?

    Some signs that are normally permitted within the advertisements regulations require separate listed building consent if they are attached to listed buildings.


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