Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.

Technical Toolkit for Designers

Our shared identity – like the brand of a company, product or service – communicates what this place, this National Park, stands for: its values and where it’s going in the future.

The identity will also help highlight the assets of the National Park; the places within it, its attractions, its culture, its people and its stories. It does this by creating a brand story which is like a ‘bible’ of the character, characteristics, assets and priorities of a place.

The identity and the story that underpins it are shared by the people, businesses and organisations which are at its heart and the story allows them to link what they are doing with the wider place.

The South Downs National Park has businesses, communities and tourist attractions all communicating about the South Downs in different ways.

The identity gives a common story that anyone can feel part of and adds value to what a business, community or organisation is trying to achieve. People – including visitors – like to identify with and belong to a place, even if only for a short time.

Follow the below link to register on the Resource Space portal and to access the Shared Identity Toolkit.